A magazine advertisement is shown here which is trying to sell Burton snowboarding gear. Basically, as this ad uses a subject to help sell their products, it appeals to whatever the age of the person used might be. Therefore, as Burton is a company for younger people, this ad targets students in high school as well as people, like this girl Victoria who are in their lower 20's. Also, as Burton is a well-known high end snowboarding company, this ad is meant for people with weathy families as thier gear is expensive. Pathos is used in the picture of the snowboarder (Victoria), as young adults want to snowboard just like the girl/person shown in the picture. Also, the tactic ethos is used with the informative about Victoria, and then also in her portrait. Because again, people will more likely buy the product if some professional has the gear for themselves. For young adults, reassurance is needed, so ethos is incredibly persuasive and successful as students will feel like they are "cool" and not by themselves if some other person, a pro at that, has and uses the same gear.